Jun 20, 2018
”We are seeing a redefinition of masculinity happening in Scandinavia right now.” Jacob Östberg is a professor of marketing at Stockholm University and has studied masculinity and consumption in Scandinavia. Together with designer T-Michael from Bergen, and Andrew Weitz from Los Angeles they discussed the state...
Jun 15, 2018
”The consumer won't buy an ugly product just because it’s eco-friendly. It has to be super nice.” Fredrik Ekström of Tretorn, Karl-Johan Bogefors of Filippa K, and Josefin Liljeqvist of her namesake brand Josefin Liljekvist are all working to change the fashion ecosystem. During this conversation at Pitti Uomo...
Jun 7, 2018
”I want to build a world that I would like to live in.” Johan Hellström is a beauty entrepreneur, hairdresser, and owner of ironic hair care brand Björn Axén. Johan was only 27 years old when we found out that he was the sole heir to Björn Axén’s entire life’s work. Björn Axén was an innovator in...
Jun 7, 2018
”We want to bring the warmth, fun, and sexiness back to the brand.” Karl-Johan is the brand director at Filippa K and one of Sweden's most experienced fashion operatives, having worked with brands like JC, Malene Birger, Absolut, and COs. But he started his career at Filippa K, when he entered as the company’s 7th...