Dec 14, 2018
”Sometimes the costumer educates us.” Erik Danielson is the menswear buyer for the iconic Stockholm store Nitty Gritty. For almost 30 years, Nitty Gritty has been catering to an initiated consumer, bringing some of the world’s best brands to the Swedish market. During his 12 years with the company, Erik has...
Nov 22, 2018
Rasmus Storm is the founder of the iconic concept store Storm Copenhagen. Rasmus is known for paving his own way in the world of fashion, and his independence has led him to collaborations with Virgil Abloh and Kanye West. He is also something of a lifestyle artist, with a very active life outside fashion, doing...
Jun 20, 2018
”We are seeing a redefinition of masculinity happening in Scandinavia right now.” Jacob Östberg is a professor of marketing at Stockholm University and has studied masculinity and consumption in Scandinavia. Together with designer T-Michael from Bergen, and Andrew Weitz from Los Angeles they discussed the state...
Jun 15, 2018
”The consumer won't buy an ugly product just because it’s eco-friendly. It has to be super nice.” Fredrik Ekström of Tretorn, Karl-Johan Bogefors of Filippa K, and Josefin Liljeqvist of her namesake brand Josefin Liljekvist are all working to change the fashion ecosystem. During this conversation at Pitti Uomo...
Jun 7, 2018
”I want to build a world that I would like to live in.” Johan Hellström is a beauty entrepreneur, hairdresser, and owner of ironic hair care brand Björn Axén. Johan was only 27 years old when we found out that he was the sole heir to Björn Axén’s entire life’s work. Björn Axén was an innovator in...